Strength training is evolving, driven by high demand and changing consumer preferences. Julie Cramer talks to innovators about how their new products are serving this growth
Raphael Cuomo, biomedical scientist and professor at the UC San Diego School of Medicine, explores the link between addiction, health and behaviour change
Elevate is set to celebrate its 10th anniversary in style this June, with organisers
confirming the event’s largest-ever drinks reception as registrations continue to run more
than 10% ahead of last year. [more...]
One of the biggest mistakes the fitness industry still makes is advertising almost
exclusively to people who already look and live like gym members. [more...]
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COMPANY PROFILES
ukactive
ukactive is the UK’s leading trade body for the physical activity sector, bringing together more tha [more...]
Strength training is evolving, driven by high demand and changing consumer preferences. Julie Cramer talks to innovators about how their new products are serving this growth
Raphael Cuomo, biomedical scientist and professor at the UC San Diego School of Medicine, explores the link between addiction, health and behaviour change
Elevate is set to celebrate its 10th anniversary in style this June, with organisers
confirming the event’s largest-ever drinks reception as registrations continue to run more
than 10% ahead of last year. [more...]
One of the biggest mistakes the fitness industry still makes is advertising almost
exclusively to people who already look and live like gym members. [more...]
+ More featured suppliers
COMPANY PROFILES
ukactive ukactive is the UK’s leading trade body for the physical activity sector, bringing together more tha [more...]
