PRODUCT NEWS
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| Unlocking new clientele through corporate memberships |
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| 12 Nov 2018 . BY Lauren Heath-Jones |
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| Gympass connects thousands of gyms, studios and health clubs to people and companies |
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Our brand is built upon the premise of defeating inactivity, working with operators and corporates to create a mutual relationship which will target those who do not currently engage with exercise
– Pietro Carmignani, CEO for UK & IE at Gympass |
Fitness facilities often struggle to increase corporate members. At present, just 14 per cent of individuals are granted access to gyms, studios and other sporting facilities through their employer, yet 10 of the top 20 most sought-after benefits relate to work-life balance and a healthier lifestyle*. Clearly there is a disconnect, and if fitness facilities can find solutions to bridge this gap, there is a wealth of opportunity to access a new range of clients.
Gympass, a leader in corporate fitness sales, is on a mission to support this opportunity, forging long-term operator partnerships to engage the 80 per cent of corporate employees who do not take part in exercise.
Gympass unites employees from its corporate partners with its curated network of over 1,400 fitness facilities, offering subsidised memberships for a workforce by 50 to 70 per cent.
Employees pay a reduced amount, due to the subsidy, and this unlocks access to the Gympass network. When they select and attend the facility, gyms receive revenue in line with the market rate, gaining access to a wider network of prospective clients that are otherwise hard to reach.
Gympass acts as a new extension of the corporate business division, offering technology which simplifies the critical processes for things like signing up new members, managing relationships with large corporates and booking engagement events to maximise penetration within relevant companies.
It’s a great model for operators who see corporate memberships as an opportunity and want to tap into this market or drastically extend their reach. Gympass goes into businesses, positioning itself on the ground, working directly with HR professionals to promote a more active workforce. The model clearly works. 80 per cent of Gympass users did not have a gym membership in the last 12 months before joining.
“Our brand is built upon the premise of defeating inactivity, working with operators and corporates to create a mutual relationship which will target those who do not currently engage with exercise.” says Pietro Carmignani, CEO for UK & IE at Gympass.
“Our technology matches employees with gyms, allowing us to promote our partners near their home and workplace. We are excited to increase the number of operators we work with, helping to unlock new clientele and promote opportunities to be active.”
*2018 Study by Gympass
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