Exercise Professionals - Anne Semonin: Katherine Connolly on her plans for Anne Semonin
22 Feb 2018 Exercise professionals: News, jobs and training
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

Company advertorial
Katherine Connolly on her plans for Anne Semonin

Supplier: Anne Semonin
More Anne Semonin details


Katherine Connolly on her plans for Anne Semonin

Katherine Connollky has recently joined Anne Semonin as the global director of Retail and Spa Operations
Katherine Connolly, newly appointed global director of Retail and Spa Operations at Anne Semonin, discusses her plans for the brand.

What attracted you to the Anne Semonin brand?

Anne Semonin has such a great heritage and really fabulous credentials. The quality of the products and active ingredients, as well as its whole approach to prescribing personalised regimes to detoxify the skin and combat the signs of ageing – it’s a remarkable brand, and one with huge integrity.

The brand has a wonderful team of people with a shared passion for the industry, extensive knowledge and a positive belief in working together to support colleagues, customers and business partners.

What is your role in the company?

Anne Semonin is an iconic and highly-respected brand, however the marketplace is very crowded, competitive and fast moving. We cannot afford to stand still, and always have to be looking to the future.

My role is to create a strategy to take things forward in a way that will create sustainable growth. We’ve been doing a lot of thinking, a lot of research, and have identified a number of exciting opportunities to grow the brand further.

What are your plans for the brands growth?

At the moment Anne Semonin is primarily a spa treatment brand, available in over 200 luxury outlets around the globe. It’s upmarket, niche and exclusive, all of which is positive. However, this means a huge number of potential customers are either unaware of it, or unlikely to have the opportunity of trying the products. In many ways it’s a well-kept secret! We want to give it more of a retail emphasis, add more of an experiential dimension, and increase the number of brand touchpoints.

In terms of style and image it is very much a ‘classic’ French brand, quite understated and restrained, definitely niche. We’ll be repositioning it, revamping the packaging, giving it more sensory values, making it more expressive. The intention is to broaden the appeal so more women see it as forming part of their everyday skincare and beauty regime. Over the next few years we want to turn it into a significant world player in the cosmetics and spa market, and ultimately become a major international lifestyle brand.

What competitive advantage can Anne Semonin bring to spas around the world?

Our founder pioneered the spa concept with the creation of the first ‘beauty farm’ in the French Alps over 30 years ago. She also developed our signature facial massage technique still considered one the best facials by industry insiders. Not only are we proud of the heritage in treatments and products, we thrive in providing a truly personal client service tailor made to the needs of our hotel clients whether they are a city spa or resort location with a seasonal operation. Most importantly, we fully understand the intricacies of running a successful spa and can assist spa managers in unleashing the true potential of their business in their quest to turn their spa into a profit centre.

How would you describe the Anne Semonin consumer profile?

Our customers are 35-55 year old professional women. We’re aligning ourselves with confident and strong individuals, women who know what they want, who have a sure sense of style and a bit of attitude!

What are your plans to evolve the Anne Semonin spa offering?

Going forward we’re looking at new ways of engaging more closely with greater numbers of our target consumers. We are enriching our treatment and product menus with innovative additions as the brand always has done. There is also an exciting retail concept in the works that Spas will find very interesting. Last but not least we are looking at extending the product range into other areas beyond skincare and beauty, but still with a sensory element at its core.


Supplier: Anne Semonin

Our objective is to make Anne Semonin the international benchmark for a sophisticated clientele, ready to convert to a holistic approach to beauty.

Web: www.annesemonin.com
More Anne Semonin details

Product news
Xsens launch motion capture suit for accurate performance analysis   08 Feb 2018

Xsens launch motion capture suit for accurate performance analysis

Dutch tech developer Xsens has developed the MVN Suit, a self-contained motion capture suit designed to enable motion capture in any environment, including extreme situations.

Daniel Clayton to head up Dyaco’s Commercial and Medical Division   31 Jan 2018

Daniel Clayton to head up Dyaco’s Commercial and Medical Division

Global fitness company Dyaco International has announced the appointment of Daniel Clayton as president of its newly launched Commercial and Medial Division.

Physical Company wins GLL contract   30 Jan 2018

Physical Company wins GLL contract

GLL has announced a new partnership with Physical Company, that will see the fitness equipment provider supply studio equipment to all 200 GLL sites.

Bannatyne Group introduces Speedflex to Scottish fitness market   23 Jan 2018

Bannatyne Group introduces Speedflex to Scottish fitness market

The Bannatyne Group has introduced Speedflex to the fitness market in Scotland as it continues to roll-out studios across its portfolio of health clubs.

Technogym appointed official fitness equipment supplier for PyeongChang 2018 Winter Olympics   19 Jan 2018

Technogym appointed official fitness equipment supplier for PyeongChang 2018 Winter Olympics

Technogym has been named as the official fitness equipment supplier for the PyeongChang 2018 Winter Olympic Games. This is the seventh Olympic appointment for the company.

Physical Company's new Surge Storm takes hydro-inertia training to the next level   16 Jan 2018

Physical Company's new Surge Storm takes hydro-inertia training to the next level

Physical Company has launched the Surge Storm hydro-inertia training system, an updated version of its Surge system.

The more effective kind of impact sound insulation   15 Jan 2018

The more effective kind of impact sound insulation

The function of the flooring in regard to protecting the building fabric is very important in fitness centres.

Netpulse launches 'GDPR-friendly' digital referrals feature   09 Jan 2018

Netpulse launches 'GDPR-friendly' digital referrals feature

Netpulse, the world's leading provider of branded mobile apps for the fitness industry, have launched a new 'GDPR-friendly' digital referrals feature.

Company profile


Wattbike

Wattbike are developing a new small group training package that will help you deliver real results to your members.

View full profile>>

Catalogue gallery


Featured Supplier

Feed your skin with new ELEMIS’ Superfood Skincare System

Feed your skin with new ELEMIS’ Superfood Skincare System

What’s good for the body is good for the skin, and nothing packs a more powerful nutritional punch than Superfoods. More>>




in this issue

• Franchise deals heat up fitness market
• JD Gyms acquires Ben Dunne Gyms UK
• Pullman launches new sleep programme



Latest jobs

Jobs Search



Activity Leader Apprenticeship
Salary: Competitive Salary & Benefits
Location: London, UK
Company: Everyone Active
Personal Trainers
Salary: Self Employed
Location: London, UK
Company: Everyone Active
Recreation Assistant (Lifeguard) - Lower Clapton
Salary: Up to £9.75 an hour
Location: Lower Clapton, London, UK
Company: GLL
Host - Front Of House
Salary: 7.50 per hour + £5 per sale*
Location: Old Street
Company: énergie group
Duty Manager
Salary: Competitive Salary & Benefits
Location: Kettering, UK
Company: Legacy Leisure
Diary dates
Powered by leisurediary.com




25-26 Feb 2018

Professional Beauty London

ExCeL London, London, United Kingdom


25-26 Feb 2018

World Spa & Wellness Convention London

ExCeL London, London, United Kingdom



Health Club Management magazine 2018 issue 2
Health Club Management
2018 issue 2

View issue contents
View on turning pages
Download PDF
  Interview: Barbara den Bak
While the boutique fitness scene remains small in the Netherlands, the founder of boutique concept High Studios says she isn’t worried and has high hopes for the sector More>>
  IHRSA update: IHRSA 2018
Kristen Walsh looks ahead to the upcoming IHRSA 2018 More>>


Health Club Management magazine 2018 issue 1

Health Club Management
2018 issue 1

View issue contents
View turning pages
Download PDF
  IHRSA update: Derek Gallup
IHRSA’s new chair shares his plans for his time at the organisation and discusses his role at private-equity firm NeV More>>
  Interview: Robert Cook
The MD of Virgin Active UK tells us about his plans for making wellness and customer service key priorities for the fitness brand More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd