Exercise Professionals - PayAsUGym: PayAsUGym wins inaugural award for 'Best Health & Fitness Innovation' at Elevate 2017
23 Aug 2017 Exercise professionals: News, jobs and training
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

22 May 2017

PayAsUGym wins inaugural award for 'Best Health & Fitness Innovation' at Elevate 2017

Supplier: PayAsUGym
More PayAsUGym details


PayAsUGym wins inaugural award for 'Best Health & Fitness Innovation' at Elevate 2017

PayAsUGym receives industry recognition for its work increasing participation at more than 2,500 gyms and health clubs across the UK
PayAsUGym receives industry recognition for its work increasing participation at more than 2,500 gyms and health clubs across the UK

PayAsUGym, the online fitness marketplace, has won the inaugural award for ‘Best Health & Fitness Innovation’ at the Elevate 2017 event, held at the Excel Centre in London on 10-11 May.

Having helped more than 1.5 million people visit the gym in the last 12 months at more than 2,500 gyms and health clubs across the UK, PayAsUGym convinced an expert judging panel that it offered the most innovative service that they had seen in the fitness industry this year.

PayAsUGym won the innovation award specifically for the launch of its ‘Monthly+ Pass’, which enables gym operators to tap into the fast-growing multi-club member market by listing their club within the PayAsUGym marketplace.

Operators’ ability to fully maximise the multi-club member market is restricted by the number of clubs in their estate and the geographic distribution of these clubs. If the operator does not have a club in each location required by the customer, then they simply won’t join that operator. PayAsUGym’s Monthly+ Pass has solved this problem by enabling customers to access up to 2,500 clubs across its network, which now includes gyms in 96 per cent of all UK postcode districts.

Key to the success of the Monthly+ Pass is the control PayAsUGym has given to gym operators via its ‘Partner Portal’, which enables them to set and manage the price of the Monthly+ Pass at a premium above their own membership rate, which reflects the value of the increased flexibility the customer requires. This also means single club users will always find it cheaper to join a single club directly.

PayAsUGym then leverages the scale of its network to carry out national scale marketing, including terrestrial television, to appeal to people who don’t want single club membership, and gives them access to all the clubs in the PayAsUGym network.

Co-Founder of PayAsUGym Neil Harmsworth, said “I’m delighted that the fitness industry has recognised PayAsUGym as an innovative, effective and sustainable way for operators to attract new members into their clubs. We have worked extremely closely with our gym partners to develop a service which ensures all parties genuinely benefit from the service we provide and this award is fantastic recognition of that work.”

Max Quittenton, director of Elevate, said “With over 60 entries across five categories, our esteemed panel of judges decided that PayAsUGym’s Monthly+ Pass was the Best Health & Fitness Innovation of 2017. Celebrating Innovation is important because it will help the sector tackle inactivity more effectively; we look forward to acknowledging the next wave of Innovations at Elevate 2018.”

The judging panel consisted of industry heavyweights such as Nick Pearson (CEO of Parkrun), Jack Buckner (CEO of British Triathlon), David Langridge (managing director, Connected Fitness Labs) and Scott Niven (head of fitness at The Bannatyne Group).

More information:
PayAsUGym is the world’s leading online fitness marketplace, helping customers find gyms and gyms find customers. Think Rightmove when you want somewhere to live, or Deliveroo when you want to order food... that’s PayAsUGym for people that want to get fit but don’t know where to start. Award judging panel: www.elevatearena.com/judges


Supplier: PayAsUGym
London UK
PayAsUGym is an online fitness marketplace which helps customers find their next workout and enables gym operators to tap into a new source of revenue and data. Think Rightmove when you want to find somewhere to live, or Deliveroo when you want to order food…that’s PayAsUGym for the fitness industry. We use the scale of our 2,500+ UK gym network to provide national marketing to increase participation at our partner gym operator venues, including terrestrial TV. Listing your club is free.

Web: www.payasugym.com
More PayAsUGym details

Product news
eGym names new COO   22 Aug 2017

eGym names new COO

eGym has announced the appointment of Martin Fichter to the newly created position of Chief Operating Officer.

Virgin Active’s new class really packs a punch   21 Aug 2017

Virgin Active’s new class really packs a punch

Virgin Active’s Barbican health club has introduced a new class to its line up.

MoveGB nominated in National Business Awards   18 Aug 2017

MoveGB nominated in National Business Awards

MoveGB has been shortlisted as a finalist in the Amazon Digital Business of the Year category at the 2017 National Business Awards.

TruBe launches on demand app   15 Aug 2017

TruBe launches on demand app

Online booking platform TruBe has launched an innovative on-demand personal training app.

Paul Venner introduces Hydrovest by Ultimate Instability   09 Aug 2017

Paul Venner introduces Hydrovest by Ultimate Instability

Dutch fitness company Ultimate Instability has released the Hydrovest, an innovative weighted vest designed to utilises water training.

Reaxing launches Reax Lift barbell   08 Aug 2017

Reaxing launches Reax Lift barbell

Italian fitness equipment manufacturer Reaxing has launched the Reax Lift, a barbell designed to deliberately destabilise the user, in order to enhance training performance.

Champions Ladder launches in Europe   14 Aug 2017

Champions Ladder launches in Europe

American company Champions Ladder has launched its namesake treadmill into the European market.

Adidas launches holistic women's fitness app   28 Jul 2017

Adidas launches holistic women's fitness app

Sports apparel giant Adidas has launched a 360-degree fitness app in an effort to help women turn exercise into a lifestyle.

Company profile


Crown Sports Lockers

We design, manufacture and install bespoke timber furniture, including lockers, vanities, bench seating, treatment rooms, washrooms, cubicles, bedroom furniture and reception desks.

View full profile>>

Catalogue gallery


Featured Supplier

The all new Expresso GO Bike raises the bar for indoor cycling

The all new Expresso GO Bike raises the bar for indoor cycling

Cardio equipment is generally the largest expense that a club makes, but it is often hard for operators to quantify their return on investment. More>>




in this issue

• Westway reopens after giving Grenfell aid
• Rewards 'no incentive' to visit the gym
• Henderson Park buys into UK market



Latest jobs

Jobs Search



Team Leader - Full time
Salary: Competitive salary + Excellent Benefits
Location: Stowmarket, United Kingdom
Company: Everyone Active
Leisure Assistant (Lifeguard)
Salary: Up to £7.50 per hour
Location: Swindon, Wiltshire
Company: GLL
Team Leader
Salary: Competitive salary
Location: Market Rasen, United Kingdom
Company: Everyone Active
Team Leader
Salary: Competitive salary
Location: North Wembley, Wembley, United Kingdom
Company: Everyone Active
Membership Consultant
Salary: Competitive salary
Location: Kenilworth, United Kingdom
Company: Everyone Active
Diary dates
Powered by leisurediary.com




24 Aug 2017

Leisure Industry Communication and Marketing Awards

ANZ Stadium, Sydney, Australia


28-29 Aug 2017

Live Love Spa: Cancun

Playa del Carmen, Mexico



Health Club Management magazine 2017 issue 8
Health Club Management
2017 issue 8

View issue contents
View on turning pages
Download PDF
  Promotional feature: MIHA BODYTEC
Setting up shop with EMS More>>
  Interview: Jonathan Sattin
Triyoga’s founder on growing a yoga startup into a lifestyle centre of excellence More>>


Health Club Management magazine 2017 issue 7

Health Club Management
2017 issue 7

View issue contents
View turning pages
Download PDF
  Supplier showcase: Tower of strength
Technogym kits out Towers Health & Racquets club with state-of-art equipment More>>
  Ask the Experts: Treadmill running
Industry experts on how offering in-gym gait analysis can help prevent treadmill injuries More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd