Exercise Professionals - Xponential Fitness acquires Pure Barre – grows brand portfolio to seven...
17 Nov 2018 Exercise professionals: News, jobs and training
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

31 Oct 2018

Xponential Fitness acquires Pure Barre – grows brand portfolio to seven
BY Tom Walker

Founded in 2001, Pure Barre has more than 517 studios throughout the US and Canada

Founded in 2001, Pure Barre has more than 517 studios throughout the US and Canada

Xponential Fitness has acquired Pure Barre, one of the largest barre franchises in the US – making it the seventh business in Xponential's rapidly growing portfolio of fitness brands.

Founded in 2001 by dancer and choreographer Carrie Rezabek Dorr, Pure Barre has more than 517 studios throughout the US and Canada. The chain has expanded rapidly since launching its franchised operations in 2009.

"Pure Barre sets the standard for barre workouts not only in the US, but globally as well," said Anthony Geisler, CEO of Xponential Fitness.

"The addition of Pure Barre to our already robust portfolio of brands enhances our company and establishes Xponential as the number one curator of the best brands in the boutique fitness industry."

As part of the deal, private equity firm L Catterton – which invested in Pure Barre in 2015 – will contribute its investment into the acquisition.

Pure Barre becomes the seventh brand in Xponential Fitness' wellness portfolio, which already includes Yoga Six, Club Pilates, CycleBar, StretchLab, Row House and AKT.

Xponential is led by a team of industry veterans who have experience of building fitness brands internationally.

CEO and founder Anthony Geisler developed LA Boxing into a successful boxing, kickboxing and mixed martial arts fitness concept, before selling it on.

John Kersh – who helped grow Anytime Fitness into a global business – has also joined the team as chief international development officer.

Earlier this year, the company announced it would kick off its global expansion in the UK. It signed a master franchise deal to open at least 30 CycleBar studios in UK over the next five years.

"What we're creating at Xponential Fitness hasn't been done before and there's enormous consumer interest in boutique fitness across the globe that we intend to capitalise on," said Kersh.

Commenting on the deal for Pure Barre, Marc Magliacano, managing partner at L Catterton, said: "We have known Anthony Geisler and his team at Xponential Fitness since he acquired his first concept, Club Pilates, and are truly impressed by the portfolio of brands that Xponential has attracted.

"This transaction offers us a unique opportunity to foster Pure Barre's continued success as part of a powerful franchise platform in the US and internationally."



Connect with
Exercise Professionals
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
University of Warwick’s heavily anticipated sports centre breaks ground
University of Warwick’s heavily anticipated sports centre breaks ground   16 Nov 2018

Construction firm Willmott Dixon has begun work on the University of Warwick’s new sports and wellness hub in Coventry, UK. Set to become one of the .... more>>
2018 Active Training Awards: Streetgames and Jubilee Hall among winners
2018 Active Training Awards: Streetgames and Jubilee Hall among winners   16 Nov 2018

Winners of this year's Active Training Awards have been revealed at a gala event in Birmingham. Organised by ukactive and the Chartered Institute for .... more>>
'Industry first' as Legend makes it data available as part of Open Data Initiative
'Industry first' as Legend makes it data available as part of Open Data Initiative   16 Nov 2018

Legend Club Management Systems will enable all of its customers to have the ability to open their data for collaboration with third parties. The .... more>>
Loughborough University opens doors on innovative Elite Athlete Hotel
Loughborough University opens doors on innovative Elite Athlete Hotel   15 Nov 2018

The Elite Athlete Centre and Hotel (EAC) – the first sports-centric venue of its kind in the UK – has opened at Loughborough University. Designed .... more>>
Anytime Fitness' parent company acquires Basecamp Fitness – plans to roll out franchise globally
Anytime Fitness' parent company acquires Basecamp Fitness – plans to roll out franchise globally   15 Nov 2018

Self Esteem Brands, owner of Anytime Fitness, has acquired a new fitness concept with plans to franchise it worldwide. Basecamp Fitness – .... more>>
Oxygen Freejumping comes to London’s O2
 Oxygen Freejumping comes to London’s O2   15 Nov 2018

The newest venue of Oxygen Freejumping has opened at the O2 Arena in London, UK. Implemented by zynk Design and Lunar Trampolines, the flagship .... more>>
Company profile


DFC

Our flexible Fully Managed Service efficiently collects DD payments using traditional paper-based methods or our online portal, FASTDD, using your own SUN or ours.

View full profile>>

Catalogue gallery


Featured Supplier

Unlocking new clientele through corporate memberships

Unlocking new clientele through corporate memberships

Fitness facilities often struggle to increase corporate members. At present, just 14 per cent of individuals are granted access to gyms through their employer More>>




in this issue

• 'Preventative vision' revealed for NHS
• Escape and Myzone to 'gamify' HIIT classes
• IHG opens the UK's first Kimpton hotel



Latest jobs

Jobs Search



Spa Therapists
Salary: OTE £27,000-£32,000
Location: Surrey, UK
Company: Beaverbrook Hotel
Casual Fitness Motivators
Salary: Competitive salary
Location: Horfield, Bristol, UK
Company: Everyone Active
Personal Trainer Recruitment Open day - Manchester
Salary: Self-Employed
Location: Manchester, UK
Company: The Gym Group
Leisure Assistant (fixed term)
Salary: £7.90 - £8.45
Location: Bristol, UK
Company: Circadian Leisure Trust
Diary dates
Powered by leisurediary.com

24 Apr - 26 Nov 2018

MAPIC Russia

Expocentre, Moscow, Russia


19-20 Nov 2018

Israel Hotel Investment Summit (IHIS)

Hilton Hotel, Tel Aviv, Israel



Health Club Management magazine 2018 issue 10
Health Club Management
2018 issue 10

View issue contents
View on turning pages
Download PDF
  Talking point: Gymtimidation
How can we ensure people are genuinely welcomed into clubs, to grow market penetration? Our panel debates the issues More>>
  Write to reply: Letters
New research shows the fittertainment trend has benefits for motivation and results More>>


Health Club Management magazine 2018 issue 9

Health Club Management
2018 issue 9

View issue contents
View turning pages
Download PDF
  Promotional feature: Myzone
Voted IHRSA Associate Member of the Year 2018, Myzone is the brainchild of Antipodean entrepreneur Dave Wright, who set out to find a way of making everyone feel good about exercise More>>
  Wellness: Wellness rooms
A trend is emerging for hotels and resorts to support the health and wellbeing of guests with in-room fitness offerings. We take a closer look More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd