Xponential Fitness acquires Pure Barre – grows brand portfolio to seven
31 Oct 2018 . BY Tom Walker
Founded in 2001, Pure Barre has more than 517 studios throughout the US and Canada
What we're creating at Xponential Fitness hasn't been done before – John Kersh
Xponential Fitness has acquired Pure Barre, one of the largest barre franchises in the US – making it the seventh business in Xponential's rapidly growing portfolio of fitness brands.
Founded in 2001 by dancer and choreographer Carrie Rezabek Dorr, Pure Barre has more than 517 studios throughout the US and Canada. The chain has expanded rapidly since launching its franchised operations in 2009.
"Pure Barre sets the standard for barre workouts not only in the US, but globally as well," said Anthony Geisler, CEO of Xponential Fitness.
"The addition of Pure Barre to our already robust portfolio of brands enhances our company and establishes Xponential as the number one curator of the best brands in the boutique fitness industry."
As part of the deal, private equity firm L Catterton – which invested in Pure Barre in 2015 – will contribute its investment into the acquisition.
Pure Barre becomes the seventh brand in Xponential Fitness' wellness portfolio, which already includes Yoga Six, Club Pilates, CycleBar, StretchLab, Row House and AKT.
Xponential is led by a team of industry veterans who have experience of building fitness brands internationally.
CEO and founder Anthony Geisler developed LA Boxing into a successful boxing, kickboxing and mixed martial arts fitness concept, before selling it on.
John Kersh – who helped grow Anytime Fitness into a global business – has also joined the team as chief international development officer.
Earlier this year, the company announced it would kick off its global expansion in the UK. It signed a master franchise deal to open at least 30 CycleBar studios in UK over the next five years.
"What we're creating at Xponential Fitness hasn't been done before and there's enormous consumer interest in boutique fitness across the globe that we intend to capitalise on," said Kersh.
Commenting on the deal for Pure Barre, Marc Magliacano, managing partner at L Catterton, said: "We have known Anthony Geisler and his team at Xponential Fitness since he acquired his first concept, Club Pilates, and are truly impressed by the portfolio of brands that Xponential has attracted.
"This transaction offers us a unique opportunity to foster Pure Barre's continued success as part of a powerful franchise platform in the US and internationally."
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber
at Cryo Center Coolzone Madeira, claimed to be the largest cold therapy treatment experience
in the world.
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used as a
replacement for traditional weights on the fitness floor, rather than solely as circuit-based
machines.
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
to experience all the benefits of Myzone’s world-renowned heart rate training biome through
their pre-owned Apple or Android smartwatch.
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary,
founder
and CEO of Remedy Place, as the headliner for its 2024 event.
Elevate, the premier event in the physical activity, fitness, sports therapy and performance
sector, is thrilled to announce that registrations for its 2024 conference are now live –
and the response has been nothing short of exceptional.
Cardiff-based gym design and installation company, Absolute Performance, has been awarded
the contract to design, supply and install three gyms for Team GB for the 2024 games in
Paris.
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as part of its growth
development into suburban, residential locations, it also revealed a new state of the art
Reformer Pilates studio at the new site in response to members seeking a low-impact, full-
body workout for all abilities.
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Xponential Fitness acquires Pure Barre – grows brand portfolio to seven
31 Oct 2018 . BY Tom Walker
Founded in 2001, Pure Barre has more than 517 studios throughout the US and Canada
What we're creating at Xponential Fitness hasn't been done before – John Kersh
Xponential Fitness has acquired Pure Barre, one of the largest barre franchises in the US – making it the seventh business in Xponential's rapidly growing portfolio of fitness brands.
Founded in 2001 by dancer and choreographer Carrie Rezabek Dorr, Pure Barre has more than 517 studios throughout the US and Canada. The chain has expanded rapidly since launching its franchised operations in 2009.
"Pure Barre sets the standard for barre workouts not only in the US, but globally as well," said Anthony Geisler, CEO of Xponential Fitness.
"The addition of Pure Barre to our already robust portfolio of brands enhances our company and establishes Xponential as the number one curator of the best brands in the boutique fitness industry."
As part of the deal, private equity firm L Catterton – which invested in Pure Barre in 2015 – will contribute its investment into the acquisition.
Pure Barre becomes the seventh brand in Xponential Fitness' wellness portfolio, which already includes Yoga Six, Club Pilates, CycleBar, StretchLab, Row House and AKT.
Xponential is led by a team of industry veterans who have experience of building fitness brands internationally.
CEO and founder Anthony Geisler developed LA Boxing into a successful boxing, kickboxing and mixed martial arts fitness concept, before selling it on.
John Kersh – who helped grow Anytime Fitness into a global business – has also joined the team as chief international development officer.
Earlier this year, the company announced it would kick off its global expansion in the UK. It signed a master franchise deal to open at least 30 CycleBar studios in UK over the next five years.
"What we're creating at Xponential Fitness hasn't been done before and there's enormous consumer interest in boutique fitness across the globe that we intend to capitalise on," said Kersh.
Commenting on the deal for Pure Barre, Marc Magliacano, managing partner at L Catterton, said: "We have known Anthony Geisler and his team at Xponential Fitness since he acquired his first concept, Club Pilates, and are truly impressed by the portfolio of brands that Xponential has attracted.
"This transaction offers us a unique opportunity to foster Pure Barre's continued success as part of a powerful franchise platform in the US and internationally."
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used as a
replacement for traditional weights on the fitness floor, rather than solely as circuit-based
machines.
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
to experience all the benefits of Myzone’s world-renowned heart rate training biome through
their pre-owned Apple or Android smartwatch.
Cardiff-based gym design and installation company, Absolute Performance, has been awarded
the contract to design, supply and install three gyms for Team GB for the 2024 games in
Paris.
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as part of its growth
development into suburban, residential locations, it also revealed a new state of the art
Reformer Pilates studio at the new site in response to members seeking a low-impact, full-
body workout for all abilities.
