Sport England's This Girl Can campaign 'goes global' with Australian debut
05 Apr 2018 . BY Tom Walker
The Australian version of This Girl Can shows women taking part in a range of activities typical to the state of Victoria / Sport England
Sport England's highly successful This Girl Can campaign has made its first outing outside the UK, following the launch of an all-new version in Victoria, Australia.
VicHealth, a health promotion foundation, has released a new video as part of its This Girl Can - Victoria campaign, a local version of the groundbreaking This Girl Can UK.
In the UK, the campaign included TV and broadcasting advertising, accompanied by cinema, outdoor, and social media advertising – including a Twitter campaign using the hashtag #thisgirlcan.
This Girl Can – Victoria is a three-year campaign focused on empowering Victorian women to enjoy being active without worrying about judgement, gender stereotypes or skill level.
The campaign features everyday Victorian women overcoming their fears and "giving it a go, curves, jiggles, wrinkles and all".
Among the materials is a TV advert, showing women taking part in a range of activities typical to Victoria – including roller-derby, Aussie rules football and netball.
VicHealth is the first organisation in the world to licence the This Girl Can campaign.
Sport England's head of campaigns, Kate Dale, said: "Fear of judgement isn’t confined to one country – with half of women in Victoria, Australia saying it holds them back from taking part too.
"We’re thrilled to see the launch of VicHealth’s local version of This Girl Can."
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber
at Cryo Center Coolzone Madeira, claimed to be the largest cold therapy treatment experience
in the world.
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used as a
replacement for traditional weights on the fitness floor, rather than solely as circuit-based
machines.
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
to experience all the benefits of Myzone’s world-renowned heart rate training biome through
their pre-owned Apple or Android smartwatch.
Cardiff-based gym design and installation company, Absolute Performance, has been awarded
the contract to design, supply and install three gyms for Team GB for the 2024 games in
Paris.
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as part of its growth
development into suburban, residential locations, it also revealed a new state of the art
Reformer Pilates studio at the new site in response to members seeking a low-impact, full-
body workout for all abilities.
Developed for the world of medicine, tailored to the needs of modern fitness studios. The
seca TRU seamlessly provides medical expertise for health-focused training with a clinically
validated body composition analysis meeting the health and fitness industry's evolving
demands.
Precor made history in 2011 with the launch of the first connected fitness console. Since
then, exercisers from over 340,000 facilities across 100 countries have completed an
astonishing 1.2 billion workouts and counting on Precor-connected fitness cardio products.
Sport England's This Girl Can campaign 'goes global' with Australian debut
05 Apr 2018 . BY Tom Walker
The Australian version of This Girl Can shows women taking part in a range of activities typical to the state of Victoria / Sport England
Sport England's highly successful This Girl Can campaign has made its first outing outside the UK, following the launch of an all-new version in Victoria, Australia.
VicHealth, a health promotion foundation, has released a new video as part of its This Girl Can - Victoria campaign, a local version of the groundbreaking This Girl Can UK.
In the UK, the campaign included TV and broadcasting advertising, accompanied by cinema, outdoor, and social media advertising – including a Twitter campaign using the hashtag #thisgirlcan.
This Girl Can – Victoria is a three-year campaign focused on empowering Victorian women to enjoy being active without worrying about judgement, gender stereotypes or skill level.
The campaign features everyday Victorian women overcoming their fears and "giving it a go, curves, jiggles, wrinkles and all".
Among the materials is a TV advert, showing women taking part in a range of activities typical to Victoria – including roller-derby, Aussie rules football and netball.
VicHealth is the first organisation in the world to licence the This Girl Can campaign.
Sport England's head of campaigns, Kate Dale, said: "Fear of judgement isn’t confined to one country – with half of women in Victoria, Australia saying it holds them back from taking part too.
"We’re thrilled to see the launch of VicHealth’s local version of This Girl Can."
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber
at Cryo Center Coolzone Madeira, claimed to be the largest cold therapy treatment experience
in the world.
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used as a
replacement for traditional weights on the fitness floor, rather than solely as circuit-based
machines.
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
to experience all the benefits of Myzone’s world-renowned heart rate training biome through
their pre-owned Apple or Android smartwatch.
Cardiff-based gym design and installation company, Absolute Performance, has been awarded
the contract to design, supply and install three gyms for Team GB for the 2024 games in
Paris.
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as part of its growth
development into suburban, residential locations, it also revealed a new state of the art
Reformer Pilates studio at the new site in response to members seeking a low-impact, full-
body workout for all abilities.