Exercise Professionals - Membership numbers in Germany driven by low-cost operators...
17 Jul 2018 Exercise professionals: News, jobs and training
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

11 Jan 2018

Membership numbers in Germany driven by low-cost operators
BY Deven Pamben

McFit remains in the top spot for membership numbers in Germany's fitness market

McFit remains in the top spot for membership numbers in Germany's fitness market
photo: McFit

Budget operators are shaping the fitness landscape in Germany, with six of the top 10 for membership numbers targeting the low-cost market.

Analysis released by fitness and sports advisory firm Edelhelfer showed that McFIT remained number one on the list, with 1.5 million members, followed by Clever Fit, another low-cost business, with 650,000 customers.

Mid-market club Fitness First came in third with 245,000 members.

The study found that at the end of 2017, the top 10 operators had approximately 3.47 million members. The number of members in the list grew by 9.8 per cent from 3.16m in 2016.

The top 10 organisations account for a third of the total membership market in Germany, which was 10.1 million at the end of 2016.

McFIT grew its membership base last year by 25 per cent, from 1.2 million in 2016, through diversification of its club formats John Reed and High5, according to the analysis.

Last year, its first female-only club opened in Berlin under the John Reed Women’s Club brand. The group also introduced in-house 'live classes' held by instructors and marketed under its Cyberobics brand.

“McFIT uses its established standing and its reach to target new customer groups in the fitness market with related products,” said Edelhelfer’s managing director Niels Gronau.

As well as McFit and Clever Fit, the other companies targeting the low-cost market in the top 10 were FitX, Easy Fitness, Pfitzenmeier and Flexx Fitness. Apart from Fitness First, mid-market operators to make the list were Kieser Training, Injoy and Mrs Sporty.

To view the top 10 click here.



Connect with
Exercise Professionals
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Gold's Gym expands in Saudi Arabia – looks to tap into growing market
Gold's Gym expands in Saudi Arabia – looks to tap into growing market   17 Jul 2018

US-based fitness franchise Gold's Gym has secured its 10th facility in Saudi Arabia. The 27,000sq ft, franchised club is located in the south .... more>>
REPs introduces new "easier to understand" CPD points system
REPs introduces new   17 Jul 2018

The Register of Exercise Professionals (REPs) has introduced a new points system to record Continuing Professional Development (CPD), as part of .... more>>
Fitness deemed "fastest growing business sector" in the UK
Fitness deemed   16 Jul 2018

The value of the UK fitness club market has been valued at £5.1bn – a figure which is expected to grow by more than 8 per cent each year. The .... more>>
Swim England to put talented youngsters in fast lane with performance centres
Swim England to put talented youngsters in fast lane with performance centres   13 Jul 2018

Swim England, the national governing body for swimming in England, has announced plans to open five performance centres nationwide to nurture young .... more>>
1 Rebel to send London into a spin with fitness amphitheatre
1 Rebel to send London into a spin with fitness amphitheatre   13 Jul 2018

Alternative fitness operator 1 Rebel has opened the world’s first spin studio amphitheatre in Victoria, London. The 7,000sq ft (650sq m) arena at .... more>>
Physical activity "key to student mental health" – study
Physical activity   13 Jul 2018

Getting university students physically active can have a dramatic effect on improving their mental wellbeing, social inclusion, and perceived academic .... more>>
Company profile


Balanced Body®

Balanced Body® instructor training is available in the UK and at over 250 sites worldwide.

View full profile>>

Catalogue gallery


Featured Supplier

Red Raion: Meet the Team!

Red Raion: Meet the Team!

Have you ever wondered how a production studio creates its content? More>>




in this issue

• 'Action needed' on £21bn leisure plan
• PureGym acquires London's Soho Gyms
• Travelodege launches 'budget chic' brand



Latest jobs

Jobs Search



Regional Course Tutors and Assessors
Salary: Competitive Salary & Benefits
Location: London, UK
Company: Future Fit Training
Trainee Duty Manager
Salary: £17,500 per annum
Location: Stovell Road, Windsor, UK
Company: Legacy Leisure
Physical Activity Officer
Salary: £20,653 per annum
Location: Huntingdonshire, UK
Company: Huntingdonshire District Council
Full Time Leisure Assistant
Salary: 16000
Location: Banbury, UK
Company: Legacy Leisure
Diary dates
Powered by leisurediary.com




24 Apr - 26 Nov 2018

MAPIC Russia

Expocentre, Moscow, Russia


18 Jul 2018

Hotel Designs Meet Up

King Street Townhouse, Manchester,



Health Club Management magazine 2018 issue 7
Health Club Management
2018 issue 7

View issue contents
View on turning pages
Download PDF
  Tech: Smart and flexible
A look at payment solutions that maximise revenue and keep members happy More>>
  Profile: Tony de Leede
The entrepreneur explains the concept behind Club W, which is aimed at helping older woman ‘live longer by living well’ More>>


Health Club Management magazine 2018 issue 6

Health Club Management
2018 issue 6

View issue contents
View turning pages
Download PDF
  ukactive update: Save the children
Jack Shakespeare, head of ukactive Kids, argues for a collective approach to beating childhood inactivity – a trend that has consequences just as serious as childhood obesity More>>
  Research: Growth study
The European Health & Fitness Market Report from EuropeActive and Deloitte finds David Lloyd Leisure is the most profitable operator in Europe More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd