Exercise Professionals - World Class eyes low-cost brand and franchises ...
25 Jun 2018 Exercise professionals: News, jobs and training
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

19 Jun 2017

World Class eyes low-cost brand and franchises
BY Deven Pamben

Nikolay Pryanishnikov said the business could possibly open franchises in non-Russian speaking countries

Nikolay Pryanishnikov said the business could possibly open franchises in non-Russian speaking countries

Premium Russian fitness operator World Class plans to build a budget gym brand and grow its franchise operation as part of its growth strategy.

Speaking in the latest Health Club Management, its chief executive Nikolay Pryanishnikov outlined "three pillars for growth" that the company would be pursuing.

One of the pillars is diversification. The group has been piloting a boutique concept but Pryanishnikov is "not overly optimistic" about the model and does not see it making "serious money".

He said: "I don’t think many boutiques are really making much money, and it will be even harder to do so in Russia because working practices mean off-peak hours will be empty.

"We’ll also be exploring the low-cost segment, either on our own or in partnership. I’d like to make some progress on that in the next year. We already have some budget clubs operating under the Fitzkult brand, as franchises, but I want to create a true low-cost brand."

Another pillar for growth is franchising. World Class has around 40 franchise sites but is looking to grow that to 150 or even 200 over the next five years.

As well as Russia, Pryanishnikov said the business could possibly open franchises in non-Russian speaking countries, including the UK, Germany and France.

The third pillar is maintaining its market leader position in the premium sector in Moscow.

The group, which has been operating in Russia for 24 years, has 82 clubs: 74 in Russia, five in Kazakhstan, and one each in Kyrgystan, Belarus and Monaco.

It has 30 clubs in Moscow but Pryanishnikov said the company wanted to grow its estate in the city to 40 clubs over the next five years to reinforce its "market dominance".

Click here for the full interview.



Connect with
Exercise Professionals
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
PureGym acquires Soho Gyms
PureGym acquires Soho Gyms   22 Jun 2018

PureGym has completed the acquisition of Soho Gyms and its 10 clubs, all of which are based in prime London locations. The move comes after Soho .... more>>
ukactive Awards winners revealed – Stockport's Life Leisure named centre of the year
ukactive Awards winners revealed – Stockport's Life Leisure named centre of the year   22 Jun 2018

Winners of the inaugural ukactive Awards were revealed at a gala dinner in Manchester last night (21 June), as part of the three-day Active Uprising .... more>>
Dallas Cowboys launches 'first-of-its-kind' athletic healthcare facility open to the public
Dallas Cowboys launches 'first-of-its-kind' athletic healthcare facility open to the public   21 Jun 2018

National Football League (NFL) franchise the Dallas Cowboys has partnered with architects Perkins + Will, healthcare provider Baylor Scott & White .... more>>
Active Uprising kicks off in Manchester
Active Uprising kicks off in Manchester   21 Jun 2018

Leaders from across the physical activity industry have gathered for the first ever Active Uprising event – organised by ukactive – which is being .... more>>
Could devolving powers make UK towns and cities more healthy?
Could devolving powers make UK towns and cities more healthy?   19 Jun 2018

Giving town and cities more powers to decide over taxation and public spending could improve public health across the UK, an influential new report .... more>>
Leisure trust invests in 'mental health first aid'
Leisure trust invests in 'mental health first aid'   18 Jun 2018

A leisure trust has ensured that all its senior managers are qualified "mental health first aiders", as part of a proactive approach to supporting .... more>>
Company profile


Core Health & Fitness

Core Health & Fitness markets its products under the Star Trac®, StairMaster®, Schwinn® and Nautilus® brands.

View full profile>>

Catalogue gallery


Featured Supplier

Alliance Leisure launches new training and marketing brand

Alliance Leisure launches new training and marketing brand

In response to the continued success of Alliance Leisure’s client support services, the organisation has relaunched this part of the business under a new brand. More>>




in this issue

• Growth drivers of fitness identified
• 'Fitness at Work' guidance published
• Westin to make UK debut in London



Latest jobs

Jobs Search



Centre Manager
Salary: £27,000
Location: Exeter
Company: Legacy Leisure
Sports and Recreation Attendant
Salary: Competitive and negotiable
Location: United Kingdom
Company: Global Spa and Wellness Leader
Lifeguard
Salary: Competitive and negotiable
Location: United Kingdom
Company: Global Spa and Wellness Leader
Fitness Instructor
Salary: Competitive and negotiable
Location: United Kingdom
Company: Global Spa and Wellness Leader
Diary dates
Powered by leisurediary.com




24 Apr - 26 Nov 2018

MAPIC Russia

Expocentre, Moscow, Russia


23-25 Jun 2018

International Esthetics, Cosmetics & Spa Conference Las Vegas

Las Vegas Convention Center, Las Vegas, United States



Health Club Management magazine 2018 issue 6
Health Club Management
2018 issue 6

View issue contents
View on turning pages
Download PDF
  Promotional feature: eGym
eGym has developed a programme specifically designed to combat diabetes, giving operators the perfect way to attract and assist this segment of the population More>>
  Editor’s letter: Focus on property
Liz Terry shares her thoughts  More>>


Health Club Management magazine 2018 issue 5

Health Club Management
2018 issue 5

View issue contents
View turning pages
Download PDF
  Interview: David Cooper
The co-founder of Gymbox talks to Kate Cracknell about breaking the rules, innovation in fitness concepts and spending £39m on growth More>>
  Events Calendar:
It’s a busy month for events, with everything from Active Uprising to Elevate and SIBEC. Check out what’s on More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd