Life Fitness has launched its first ever club management system, the Halo Fitness Cloud

What is Halo?
Halo Fitness Cloud is software for fitness facilities that helps operators manage the facility and enhances the experience for an exerciser. Halo lets operators do things like track equipment usage, customise product settings, add member profiles, create a connection between trainers and exercisers, track facility maintenance tasks, create email campaigns, and understand member behaviour both inside and outside the club.

For the exerciser, we have a Halo Fitness App, which lets exercisers set up and track fitness goals and sync their workouts with the device and screen, interact with trainers, and sign up for classes. Exercisers can also pull all of their fitness trackers into one dashboard.

How does it differ from existing club management systems?
Two of the features our customers love are the Retain and Job Tracker. By integrating with more than 130 apps and wearables, Retain gives the operator a picture of what an exerciser is doing both inside and outside of the club, and creates an alert system when an exerciser has a decline in activity. Operators can then motivate and encourage members, before they abandon their goals – and the club.

Job Tracker organises facility maintenance requests for everything – from fitness equipment upkeep to lightbulb replacement. Also, it lets operators load staff into the system and assign tasks to them throughout the day (with notifications), or create a custom preventative plan. Halo keeps a log of all this activity in one easily accessible place.

How will clubs benefit from Halo?
One of the key points we’re addressing is member retention. It’s one of the biggest challenges operators face, with clubs losing members at a rate of 30 per cent a year.

The Halo Fitness App keeps members engaged with their goals, but also grants the ability for operators to get custom data that will help an exerciser on their fitness journey. The Halo Fitness App is also offered with a custom branding option.

Why launch Halo now?
We see digital facility management as the future and we’re now unleashing the ability for clubs to get data from their members to help them on their journey, and simplifying operations.
Halo is an important part of the platform Life Fitness is building and will be the platform via which we continue to release new innovations to the industry.

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